Client
JPMorgan Chase UX
Year
2022
My team at Offers and Shopping at JPMorgan helped merchants execute campaigns and monitor their business on our platform. We were a new team, and our product had several gaps. We wanted to move away from custom code, adopt the design system, align with the rest of Business Banking, and incorporate research to drive engagement.
Changes went live in October of 2022, and we saw a 400% increase in user engagement!
The previous team was development-led with small feature updates. After working on several small features, our team shifted its focus to a holistic view of the product. The dashboard cover page I started with showed that customers were not accessing the data inside the tiles.
I workshopped this with my team to strategize how to access the content of the deep-dive pages more intuitively. We were pleased to learn that adding a new tab structure and aligning with the design system increased traffic.
Component Building Figma
Design System
Redesign Dashboard
